2022 BUILDING BLOCKS FOR SUCCESS REPORT

The Parent Experience:
Your Key to Enrollment Success

Today’s parent experience from initial inquiry through retention is inconvenient and challenging. Your number one parent demographic—millennials— expect streamlined, digital experiences for everything from shopping and banking to childcare services.

Optimize the Parent Experience to Grow Your Childcare Organization
Childcare organizations that provide a convenient parent experience will grow enrollment and increase retention. Get our latest report to learn how to optimize the parent experience. Learn about:

• The challenges with today’s parent experience
• What you need to know about millennial parents
• How to capture more inquiries online
• Where to let parents self-serve throughout the journey
• The best way to communicate with parents
• How to guide and nudge parents through the journey
• What parents expect when paying fees